SEO agency Melbourne
Search Insights is a Melbourne SEO company working from Level 7, 222 Exhibition Street. SEO, editorial links and AI answer visibility sit on one plan, with a senior strategist on every account.
or get a free review from a strategist
5.0 on Google and Bark · No lock-in contracts · Plans from $1,000 a month
SEO agency Melbourne
Crawl, speed, indexing and structured data sorted early, so later work has something solid to stand on.
Real Australian search volumes matched to what you sell and the parts of Melbourne you cover.
Service and location pages written from a brief that names the exact search each one is for.
Your Business Profile, reviews and local details looked after for every location you run.
Placements on vetted sites with real readers and relevant topics, checked before purchase and verified live.
We track whether ChatGPT, Gemini, Perplexity or Google's AI Overviews name you, then work on the gaps.
A few of the brands we have grown through search and digital.
What clients say
Reviews from the businesses we work with, word for word.
We've been working with the team at 121 Group for the past 4 years on our digital strategy, including campaigns on Google ad words, Google my business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI.
With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they've been able to achieve benchmark cost per acquisition within the very difficult healthcare space.
The results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work.
The ROI we receive is consistently multiple times higher than we achieved with any other providers and we feel there is a genuine commitment to our business success.
121 Group are great, they came on, learned quickly and got our campaigns in market (while fixing a lot of things for us in the process). We've now happily retained them as our digital agency partner.
121 Group has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years.
Kat has been fantastic to deal with and very help full along the way. Would highly recommend 121 group.
Search Insights has been an amazing partner in developing the ecommerce marketing strategy for THE UPSIDE.
Local search
Patterns we plan around for Melbourne clients. They shape which pages we build and where the effort goes.
Our research
On 10 October 2026 we asked an AI search engine 130 questions Melbourne buyers ask, across 13 categories, and recorded every business named and every source cited.
Research
Who AI answers recommend, from IVF clinics and dentists to plumbers, lawyers and online stores, and the sources they trust.
See who gets namedOne plan across six disciplines, judged on the enquiries and sales search brings in.
Technical fixes, keyword strategy and content, done in the order that pays back fastest.
Find out morePlacements on vetted sites with real readers, checked before we pay and verified once live.
Find out moreGet named and cited when buyers ask ChatGPT, Gemini, Perplexity or Google AI Overviews.
Find out moreShopify and WooCommerce stores: categories, products and filters that rank and convert.
Find out moreReplatform or redesign without losing the rankings you already earned.
Find out moreMap pack, Google Business Profile and reviews for every location you serve.
Find out moreHow it works
SEO compounds, so sequence matters. You get this plan in writing before work starts.
We crawl the site, line your keywords up against your three closest rivals, look over your backlinks and forecast traffic. You keep the audit whatever you decide.
Each target keyword gets one page and a priority. You approve a written 12-month plan for content and links.
Crawling, page speed, structured data and title problems are cleared first, along with pages already close to page one, which tend to pay back soonest.
New and improved pages ship every month, backed by editorial links. Hard commercial terms usually need between half a year and a year.
Visits, leads and sales pulled from your analytics account, walked through with the strategist doing the work.
Pricing
Prices exclude GST. Cancel any month.
One location, in a market without heavy competition.
Search as your main source of leads, in a contested local market.
Organic plus one paid channel, like Google Ads, sharing one plan.
National brands and online stores going after the toughest searches.
Enterprise from $10,000 a month: big product ranges, replatforms, several domains or several brands. Ask us about it.
Your team
The senior people you deal with directly, led from our Melbourne head office. The person who plans the work is the person you talk to.
Free tools
Ahrefs authority and organic traffic, mobile speed, the technical basics and the keywords you already almost rank for.
Score my siteWe ask an AI search engine three questions your buyers ask and show whether you are named, who is named instead and which sources it trusts.
Run the checkCertified partners
We work every day in Google Analytics, Search Console, Tag Manager, Business Profile, Merchant Center and Google Ads.
A senior strategist will look at your rankings, links and AI visibility and tell you the three changes that would move the most.
Get a free reviewComparing agencies? Read five questions to ask any SEO agency.
Our SEO plans start from $1,000 a month ex GST, with no fixed term. Businesses chasing contested commercial searches usually invest $2,000 to $5,500 a month, and large catalogues, migrations or multi-brand groups start from $10,000. The free review tells you which range suits your market.
Not always, but local knowledge helps when your customers are local. Our head office is on Exhibition Street in the CBD, so the suburbs and regions your buyers search from are familiar ground. We also work with businesses across Australia.
No, and be wary of anyone who does, because Google decides rankings. What we commit to is the work in your plan, done in the order that pays back fastest, and straight reporting on the enquiries and sales it produces.
No. Every plan is month to month and you can cancel any month. A senior strategist runs every account, and reporting comes from your own analytics.
Search Insights is the search platform of 121 Group, a Melbourne marketing company with offices in Sydney and Perth as well. It concentrates on SEO, editorial links and visibility in AI answers.
Early fixes often show movement within eight weeks. Hard commercial terms usually take between half a year and a year to reach page one. Your plan sorts every keyword into one of those groups up front.
Yes. We place links on vetted sites with real readers and relevant topics, check each site before we pay and verify every link once it is live. No link farms or private networks.
It means your brand gets named and cited when people put their questions to ChatGPT, Gemini, Perplexity or Google. It sits on top of solid SEO, and comes with the Scale plan.
Logins for your analytics and Google search accounts, access to the website, and an hour together to agree what a good result looks like.
Melbourne head office
Call 1300 121 979 or tell us about your site. We will come back with where you stand and what to fix first.
For brands
Tell us your site. We'll look at rankings, links and AI visibility and come back with the three changes that would move the most.
Get a free reviewFor publishers
Send us your list of sites with prices. We check every site properly, order the ones that fit and pay within 48 hours of the link going live.
How selling works
109%Organic traffic growth
45%More organic conversions
+93%SEO revenue, year on year