Search specialists, part of 121 Group

Where we come from

Search Insights began as an Australian ecommerce and search agency at searchinsights.com.au, working with fashion, beauty and health brands. It is now part of 121 Group, and several results on our public client record still carry the Search Insights name, including Showpo and For Health.

Today Search Insights is 121 Group's search platform. The focus is narrow on purpose: help brands get found in Google and in AI answers, and prove what that is worth.

What we do

• SEO: technical fixes, keyword strategy, content, local search and reporting.
• Editorial links: placements on vetted sites with real readers, for our own clients only.
• AI visibility: getting named and cited in ChatGPT, Perplexity, Gemini and Google's AI Overviews.
• Ecommerce SEO and migrations for stores and sites going through change.

We also work with publishers who own sites our clients could appear on.

How we work

A senior strategist runs every account. That person plans the work, reviews the numbers with you and answers for the results. Reporting is built from your own analytics and measured in enquiries and revenue, not ranking screenshots.

Programmes are month-to-month. Pricing is published on our pricing page.

What clients say

"Search Insights has been an amazing partner in developing the ecommerce marketing strategy for THE UPSIDE." Hazal, Marketing Coordinator, The Upside

Our offices

• Melbourne (head office): Level 7, 222 Exhibition Street, Melbourne VIC 3000
• Sydney: 100 Harris Street, Pyrmont
• Perth: Level 32, 152 St Georges Terrace

We work with brands across Australia. Meetings happen face to face near our offices, and on video everywhere else. Call 1300 121 979.