Ecommerce SEO

SEO built for online stores

Category pages, products and filters that rank on Shopify and WooCommerce, and turn search visits into orders.

16:1Return on SEO spend, Showpo
53 to 378Top-3 keyword positions, Alamour
+93%SEO revenue year on year, By Charlotte

Ecommerce SEO

What we work on

Category architecture

Collections built around how people actually search and shop.

Product schema

Price, stock and reviews marked up for rich results.

Faceted navigation

Filters that help shoppers without wasting Google's crawl.

Occasion content

Pages that rank for the moment, not only the product.

Platform know-how

Shopify and WooCommerce quirks handled properly.

Revenue reporting

Organic orders and revenue, not just traffic.

Process

How it runs

  1. Weeks 1 to 2

    Audit

    Crawl, index coverage, category gaps and product markup.

  2. Month 1

    Structure

    Category and filter plan matched to search demand.

  3. Months 1 to 3

    Fix and build

    Templates, schema and the highest value categories first.

  4. Ongoing

    Grow

    Content for occasions and links to the pages that sell.

Results

Proof from real clients.

Questions we get asked

Do you work on Shopify and WooCommerce?

Yes, both. Each has its own quirks, such as Shopify's fixed URL patterns and WooCommerce plugin conflicts, and we plan around them.

Should every filter page be indexed?

No. Only filtered views that match real searches should be indexable. The rest should be kept out so they do not waste crawl budget or compete with your main categories.

What happens to pages for products that sell out?

It depends on whether the item will return and whether the page has links or traffic. Options include keeping it live with alternatives, redirecting to the closest match, or retiring it. We set a rule so your team handles it the same way every time.

How do you measure ecommerce SEO?

By organic revenue from your own analytics, alongside sessions and conversion rate. Rankings are tracked as an early signal, not the goal.

What does ecommerce SEO cost?

Programmes start from $1,000 a month ex GST, and most stores competing on commercial terms spend $2,000 to $5,500. Very large product ranges and multi-brand groups start from $10,000 a month. See [pricing](/pricing/).

Want to know where you stand?

A senior strategist will look at your rankings, links and AI visibility and tell you the three changes that would move the most.

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