Tigerlily more than doubled revenue without discounting to get there

A premium label's problem

Discounts are the easy way to grow a fashion brand's numbers, and the quickest way to wear down its price position. Tigerlily wanted growth that kept the brand looking and selling like itself.

How the programme ran

• Meta creative on brand. Ads followed the label's art direction, and both prospecting and retargeting told the story of each collection, not sale messaging, so paid placements looked like the brand's own work.
• Email to the drop calendar. Flows and campaigns were timed to each release, so subscribers kept buying all year, not just when prices dropped.
• Reported on revenue. We reported revenue and average order value, the figures a premium label runs on, rather than reach or engagement.

Results

Revenue grew 113.89% year on year. The average paid social order grew 21.02%. The label's full-price position stayed intact.

This was a paid social and email engagement, not search. It sits here because the same rule applies to our SEO work: report on revenue, and protect the brand while you grow it.