SEO that answers to enquiries and revenue

What the work covers

A search programme only works when the pieces support each other. We run all of them from a single plan.

• Technical SEO. We check how Google crawls, renders and indexes your site, then fix what gets in the way: broken redirects, slow templates, duplicate pages, missing schema and index bloat. These go first, because content and links cannot do their job on a site Google struggles to read.
• Keyword strategy. We pull Australian search volumes, match them to what you sell and where you sell it, and score each term on value and how hard it is to win. Every target gets one page, so pages stop competing with each other.
• On-page and content. Titles, headings, internal links and copy are written against the pages already ranking for each term. New pages and articles start from a brief that names the search they are meant to answer.
• Local search and your Business Profile. For anyone with a shopfront, clinic or service area, the map results often matter more than the blue links. We manage the categories, listed services, images and updates on your Google Business Profile, help your team ask for reviews, and keep your name, address and phone number the same everywhere it appears.
• Links and AI visibility. Authority still counts. We place editorial links on vetted sites with real readers, and track how often you are named in AI answers.

How a programme runs

SEO builds on itself, so sequence matters. This is the order we follow, and you see it in writing before work begins.

• First fortnight: review. A crawl of the site, a look at your backlinks, and a keyword gap against the competitors who take the clicks you want.
• Month one: the map. Each priority keyword is assigned to a page and ranked by value. You sign off the plan for content and links.
• Months one and two: fixes. Indexing, speed, schema and title problems are dealt with. Pages sitting just off page one are often the quickest wins.
• Months two to six: build. New and improved pages go live each month, supported by link placements. Hard commercial terms usually need six to twelve months.
• Every month: review. Your strategist walks you through sessions, enquiries and revenue, and what changes next.

How we report

Reports come from your own Google Analytics and Search Console, not a tool of ours you have to trust. We show organic sessions, then the enquiries and sales those sessions produced, then what that is worth. Rankings are tracked too, as a leading sign rather than the result.

The person presenting the numbers is the senior strategist who runs your account. If a target is not moving, you hear why and what we are changing.

Results we can show

• Showpo: architecture and content across thousands of fashion styles, producing a 16:1 return on SEO spend.
• Alamour: categories reorganised around the way people shop for occasion wear, taking top-3 keyword positions from 53 to 378.
• By Charlotte: collection page work and editorial links, with SEO revenue up 93% year on year and organic becoming the largest channel.

For online stores, see our ecommerce SEO page. For costs, see pricing.