SEO agency Sydney
Search Insights is an SEO company with a Sydney office at 100 Harris Street, Pyrmont. SEO, editorial links and AI answer visibility run on one plan, led by a senior strategist.
or get a free review from a strategist
5.0 on Google and Bark · No lock-in contracts · Plans from $1,000 a month
SEO agency Sydney
Indexing, page speed, redirects and schema repaired before anything else, so new pages can rank.
Australian search volumes mapped to your services and the parts of Sydney you work in, ranked by value.
Each page written to answer one search properly, from a brief you can read before it goes live.
Google Business Profile, review routine and consistent business details for each location.
Placements on vetted sites with real readers and relevant topics, checked before purchase and verified live.
Monitoring of ChatGPT, Gemini, Perplexity and Google's AI Overviews for the questions your buyers ask.
A few of the brands we have grown through search and digital.
What clients say
Reviews from the businesses we work with, word for word.
We've been working with the team at 121 Group for the past 4 years on our digital strategy, including campaigns on Google ad words, Google my business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI.
With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they've been able to achieve benchmark cost per acquisition within the very difficult healthcare space.
The results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work.
The ROI we receive is consistently multiple times higher than we achieved with any other providers and we feel there is a genuine commitment to our business success.
121 Group are great, they came on, learned quickly and got our campaigns in market (while fixing a lot of things for us in the process). We've now happily retained them as our digital agency partner.
121 Group has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years.
Kat has been fantastic to deal with and very help full along the way. Would highly recommend 121 group.
Search Insights has been an amazing partner in developing the ecommerce marketing strategy for THE UPSIDE.
Local search
Things we account for when planning SEO for Sydney clients, before a single page is written.
Our research
On 10 October 2026 we asked an AI search engine 100 questions Sydney buyers ask, across 10 categories, and recorded every business named and every source cited.
Research
Who AI answers recommend, from IVF clinics and dentists to plumbers, lawyers and online stores, and the sources they trust.
See who gets namedOne plan across six disciplines, judged on the enquiries and sales search brings in.
Technical fixes, keyword strategy and content, done in the order that pays back fastest.
Find out morePlacements on vetted sites with real readers, checked before we pay and verified once live.
Find out moreGet named and cited when buyers ask ChatGPT, Gemini, Perplexity or Google AI Overviews.
Find out moreShopify and WooCommerce stores: categories, products and filters that rank and convert.
Find out moreReplatform or redesign without losing the rankings you already earned.
Find out moreMap pack, Google Business Profile and reviews for every location you serve.
Find out moreHow it works
SEO compounds, so sequence matters. You get this plan in writing before work starts.
We crawl the site, line your keywords up against your three closest rivals, look over your backlinks and forecast traffic. You keep the audit whatever you decide.
Each target keyword gets one page and a priority. You approve a written 12-month plan for content and links.
Crawling, page speed, structured data and title problems are cleared first, along with pages already close to page one, which tend to pay back soonest.
New and improved pages ship every month, backed by editorial links. Hard commercial terms usually need between half a year and a year.
Visits, leads and sales pulled from your analytics account, walked through with the strategist doing the work.
Pricing
Prices exclude GST. Cancel any month.
One location, in a market without heavy competition.
Search as your main source of leads, in a contested local market.
Organic plus one paid channel, like Google Ads, sharing one plan.
National brands and online stores going after the toughest searches.
Enterprise from $10,000 a month: big product ranges, replatforms, several domains or several brands. Ask us about it.
Your team
The senior people you deal with directly, led from our Melbourne head office. The person who plans the work is the person you talk to.
Free tools
Ahrefs authority and organic traffic, mobile speed, the technical basics and the keywords you already almost rank for.
Score my siteWe ask an AI search engine three questions your buyers ask and show whether you are named, who is named instead and which sources it trusts.
Run the checkCertified partners
We work every day in Google Analytics, Search Console, Tag Manager, Business Profile, Merchant Center and Google Ads.
A senior strategist will look at your rankings, links and AI visibility and tell you the three changes that would move the most.
Get a free reviewComparing agencies? Read five questions to ask any SEO agency.
Plans start from $1,000 a month ex GST, with no fixed term. Businesses chasing contested commercial searches usually invest $2,000 to $5,500 a month, while large catalogues, migrations and multi-brand groups start from $10,000. We will tell you which range fits after the free review.
Yes, at 100 Harris Street, Pyrmont NSW 2009. Our head office is in Melbourne and we also have an office in Perth. Call 1300 121 979 to reach the team.
It depends on how contested your searches are and how healthy the site is today. Pages already sitting in positions 4 to 20 often move first, which is why we start there. The free review sets expectations for your market before you commit.
No. Google decides rankings, and promises of a top spot are a warning sign. We commit to the agreed work, done in a sensible order, and to reporting on the enquiries and sales it brings in.
Yes. AI answer visibility is part of the Scale plan and also available on its own: an audit for $1,500, monitoring from $750 a month or a full programme at $2,500 a month.
Yes. We place links on vetted sites with real readers and relevant topics, check each site before we pay and verify every link once it is live. No link farms or private networks.
Logins for your analytics and Google search accounts, access to the website, and an hour together to agree what a good result looks like.
Sydney office
Call 1300 121 979 or tell us about your site. We will come back with where you stand and what to fix first.
For brands
Tell us your site. We'll look at rankings, links and AI visibility and come back with the three changes that would move the most.
Get a free reviewFor publishers
Send us your list of sites with prices. We check every site properly, order the ones that fit and pay within 48 hours of the link going live.
How selling works
16:1Return on SEO spend
53 to 378Top-3 keyword positions
434%Rise in conversions