Every site on your list is judged on its own against the same rules. Here they are in full, so you can send only the sites that fit.
The buying rules
Domain Rating 40 or higher in Ahrefs. For Australian sites the bar is 30 or higher, because good local sites are harder to find.
At least 1,000 organic visits a month, as Ahrefs estimates them. We look at traffic first, because a link nobody sees is worth little.
A price for each site. Quote it per site in USD, AUD, GBP or EUR. A list without prices cannot be reviewed.
Dofollow and permanent. The link should stay live for as long as the article does. Links marked sponsored or nofollow are still considered, but we value them at half.
No banned niches. We do not buy on casino, betting, crypto, adult, CBD, payday loan or pharmacy sites, and we will not place a client link on a site that publishes them.
What makes a strong fit
The numbers only get a site onto the shortlist. What gets it ordered is a match with the brands we work for.
Real readers. Articles that people read, comment on and share, written for an audience rather than for search engines.
Topics that suit our clients. We work with Australian businesses in marketing, technology, ecommerce, health and lifestyle, among others. Sites that cover those subjects well are the ones we order from most.
Australian sites. We especially want them. Good Australian publishers with genuine local traffic are scarce, which is why the authority bar is lower for them.
Traffic that matches the authority. A site whose Ahrefs traffic and Domain Rating tell the same story is a site we can trust.
A clear editorial standard. Sites that edit what they publish and keep a consistent voice are worth more to us than sites that publish anything sent to them.
What we do not accept
Link farms. Sites that exist to sell links, with thin posts on unrelated subjects and long lists of outbound links on every page.
Mass link sellers. Sites where most recent posts are paid placements and the editorial content has dried up.
Authority without audience. Sites with a high Domain Rating but little or falling organic traffic. That gap usually means the authority was built for sale, not earned from readers.
Banned niches. Anything in casino, betting, crypto, adult, CBD, payday loans or pharmacy, on the site itself or in what it links to.
Temporary links. Placements that expire, get removed after a set period or quietly switch to nofollow later.
If a site is declined, the status page will show it. You are welcome to send it again once the traffic or content has changed.
How an order works
When one of your approved sites suits a client, we email you the brief and the link. We supply the article. Once it is live we check the link, then pay by PayPal invoice quoting our reference.
More detail on content rules, prices and payment is in the publisher FAQ. Ready to send a list? Go back to the publisher page.
