Links from sites people actually read

Who this is for

Link placement is part of the SEO work we run for brands on retainer. It is planned against your keyword map, so each link points at a page that needs the support.

We do not sell links to other agencies, and we do not offer link packages or white-label services. Every placement we buy is for a client whose search programme we manage.

How we choose a site

A site has to pass several checks before we spend a dollar on it.

• Authority. We look at Domain Rating in Ahrefs as a first filter. It tells us how strong the site's own link profile is.
• Real organic traffic. We check how many visits the site earns from search each month. A site with a high score and almost no readers is a warning sign.
• Topic fit. The site has to cover subjects close to yours. A fashion label gets links from fashion and lifestyle publications, a clinic from health and wellbeing titles.
• Content quality. We read recent articles. If the site is stuffed with unrelated paid posts, we pass.
• Excluded categories. We avoid sites built around casino, betting, crypto, adult, CBD, payday loans or pharmacy content.

Why traffic counts for more than a score

Authority scores are calculated from links. They can be inflated by networks of sites that link to each other, and a site can carry a strong number while nobody visits it.

Organic traffic is harder to fake. If Google sends a site thousands of visitors a month, Google trusts that site. A link from it is more likely to carry weight, and it may send you readers as well.

So we use both. Domain Rating gets a site onto the shortlist. Traffic, topic and content quality decide whether we buy.

How each placement works

• One link per article. Your link is the only commercial link in the piece. It sits in the body where it makes sense to a reader.
• Sources at the end. Articles cite their references in a list at the bottom, so the piece reads like editorial rather than an advert.
• Permanent and dofollow. We ask for links that stay up and pass authority. Sponsored or nofollow links are worth less to us, and we treat them that way.
• Verified live. Once published, we confirm the link is on the page, points to the right URL and is indexable. We re-check placements over time, and follow up with the publisher if one changes or disappears.

How links fit the wider plan

Links are one part of SEO. They help most when the target page is technically sound and already answers the search well. That is why we fix and improve pages first, then point links at them.

Good placements also help with AI visibility, since AI engines lean on the same trusted publications when they choose what to cite.

Run a website and want to work with us? See the publishers section.