Central Innovation: 434% more conversions at a quarter of the cost

A long path from click to customer

The business operates several product brands. Its buyers research carefully, and sales teams qualify each lead well after the first visit. Ad platforms that only see a form fill learn very little from that.

Paid, measurement and SEO together

• Paid media. One senior team manages Google, Meta and LinkedIn. Each of the two product brands gets its own line, and media is billed at cost with spend shown for every brand and platform, down to the cent.
• First-party lead tracking. Leads captured on the site, plus those from the client's own privacy-safe leads API, flow into Attributable and are matched to ad click IDs. No personal data is needed, and the platforms learn from the client's own lead records.
• A standing SEO retainer. Organic search runs on the same monthly reporting cycle as paid, so both are read side by side.

Results to date

Conversions rose 434%, from 361 to 1,926. Cost per conversion fell 74%, from $189 to $48. A twelve-month partnership review was delivered in June 2026 and the work continues.

These are whole-programme results across paid, measurement and SEO, not SEO alone. Read more on our SEO service.