Case study · Furniture ecommerce
1825 Interiors is an Australian brand selling considered furniture online. We have run its marketing as a single engagement for eight years, with SEO as the organic line.
Rather than separate agencies for each channel, 1825 Interiors has one team covering SEO, Meta and Instagram ads, Pinterest, Google Ads, Klaviyo flows and email. Everything draws from one Shopify backend: the product feed, Klaviyo segments, the Meta CAPI connection, the Pinterest feed and Google's Merchant listings.
Furniture is a considered purchase with a long tail of specific searches. The SEO work covers:
On the paid side, Meta and Instagram lead acquisition, Pinterest supports discovery, and Google Ads handles high-intent product and category searches, brand defence, Shopping, Performance Max and searches for competitor names.
SEO revenue rose 72%. Email revenue rose 198.71%, and Facebook ad revenue rose 87%.
Each figure belongs to its own channel. The SEO gain sits within a programme where paid and email are also working, which is how most growing Shopify brands should run. See our ecommerce SEO approach.
A senior strategist will look at your rankings, links and AI visibility and tell you the three changes that would move the most.
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