Case study · Brand and design

One design system lifted Flannel's social-attributed purchases 209%

Flannel is an Australian brand on a long-running creative retainer with us. We produce the design work; paid media is managed elsewhere.

+209%Social-attributed purchases (209.42% precisely)

48.3%Improvement in email revenue

A design-only engagement

Some brands keep media in-house or with another partner and want an agency for creative alone. Flannel is one of them, on a rolling monthly retainer.

The design system. Fixed rules for colour, type, photography and layout, with documented guidelines kept current over years of work.
Brand collateral. Look-books, brochures, pitch decks, capability statements, event pieces and material for the sales team, all built inside the system.
Ad creative. Static, video, carousel and motion-frame ads for Meta, LinkedIn and Google, with variants made for the client's testing cadence.
Email design. Templates for Klaviyo and Mailchimp built from one shared base, including dynamic-content and transactional emails.

Social-attributed purchases rose 209.42% over the retainer, and email revenue improved 48.3%.

This is a creative engagement, not search work. Clear, consistent design still matters in search: it is what people see once they click through.